Simply Log Cabins Secures Stadium Naming Rights for Penistone Church FC’s 120th Anniversary
Newark, UK, Sept. 11, 2026 (GLOBE NEWSWIRE) -- 
Simply Log Cabins, the UK online retailer specialising in premium log cabins and outdoor leisure buildings, has secured a naming rights agreement with grassroots football club Penistone Church FC. The club’s historic stadium is now officially branded as the Simply Log Cabins Memorial Ground, with the deal taking effect as the South Yorkshire club marks its 120th anniversary and the new grassroots football season gets under way.
The agreement covers stadium naming rights, pitch-side hoardings featuring flagship manufacturing partner Lasita, VIP matchday hospitality, and digital integration across Penistone Church FC’s online platforms. Full details of the partnership have been published on the Penistone Church FC website.
A Historic Milestone for Club and Sponsor
Penistone Church FC, rooted in its community since 1905, enters its 120th anniversary season with fresh commercial backing attached to its home ground. The rebrand to the Simply Log Cabins Memorial Ground ties the Newark-based retailer’s name to a specific and well-established moment in the club’s history, providing tangible financial support as the club reaches this landmark year.
“We believe in building things that last, whether that is a premium Lasita log cabin for your garden or a thriving local football club,” said Gerrard Smith, Managing Director of Simply Log Cabins. “Becoming the stadium naming rights sponsor for Penistone Church FC in their 120th year is a fantastic milestone. We are honoured to have our brand and our flagship manufacturing partners associated with such a dedicated community institution as Penistone Church FC.”
Physical Branding for a Digital Retailer
As a predominantly online business, Simply Log Cabins operates without a traditional high-street shopfront. The naming rights agreement gives the brand a recurring, tangible physical presence. Matchday attendees and visitors to the Simply Log Cabins Memorial Ground will encounter the company’s branding at the stadium itself, creating a direct, visible connection between the retailer and the local community.
The pitch-side hoardings prominently feature Lasita, one of Simply Log Cabins’ flagship European manufacturing partners. By placing Lasita’s name alongside its own at the ground, the company draws a direct line between its sponsorship activity and the manufacturers behind its product range from traditional log cabins and summerhouses to bespoke garden buildings and garden offices.
Digital and Matchday Integration
Beyond static branding, the partnership includes VIP matchday hospitality and integration across Penistone Church FC’s digital channels. The Simply Log Cabins name will appear not only at the ground on matchdays but also across the club’s website and social media output, connecting the sponsorship to the club’s online supporter base throughout the season.
Grassroots Investment Reflecting Business Principles
The agreement directs commercial sponsorship into grassroots football rather than professional sport. For Simply Log Cabins a company that describes itself as “powered by its people and principles” the decision to back a local institution with deep community roots reflects its stated commitment to reinvesting beyond the checkout screen.
Customers considering high-value purchases such as log cabins, garden offices, or home saunas can explore the company’s full product range, including log cabin installation services, at www.simplylogcabins.co.uk.
About Simply Log Cabins
Simply Log Cabins, part of Gudrum Classics Ltd, is a UK online retailer based in Newark, Notts, specialising in premium log cabins and outdoor leisure buildings. The company collaborates with leading European manufacturers including Lasita and Palmako, offering an extensive portfolio of structures from traditional summerhouses to bespoke garden offices. Simply Log Cabins provides a Price Match Promise and Fast, Free Delivery on all large garden buildings.
CONTACT INFORMATION
Company: Simply Log Cabins
Address: Newark Beacon, Beacon Hill Office Park, Newark, Notts NG24 2TN
Website: https://www.simplylogcabins.co.uk
Simply Log Cabins Newark Beacon, Beacon Hill Office Park, Cafferata Way Newark Nottinghamshire NG24 2TN United Kingdom 01636 653 016 https://www.simplylogcabins.co.uk/
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